Don’t underestimate the power of a good brief
In an industry obsessed with outputs—campaigns, films, headlines, impressions—the creative brief often remains invisible. Yet it is the quiet foundation…
Breaking the Mould: Building Communications with Truly Diverse Narratives
Diversity of narratives is not a trend. It is a fundamental, conscious shift we must adopt in how we understand…
From Volunteer to Communicator: Lessons Beyond the Office
Volunteering, in my experience, is more about learning and gaining than about giving back and social responsibility. Volunteering has profoundly…
India’s Export Growth in a Protectionist Era
This special feature examines how India’s exporters — MSMEs, in particular — can navigate US tariffs, the challenges of protectionism,…
Greetings cards keep my team creative and get us clients
Greeting cards are more than just a piece of paper; they encapsulate emotions, memories, and connections, making them a powerful medium for personal and corporate communications. And, they have proven to be an excellent ‘lead generation’ tool for us.
Remembering a mentor who taught me to say ‘sorry’
Recently I was complimented by a fellow professional for my appreciation for the expressions such as ‘sorry’, ‘thank you’ and…
Internet and transparency—a toxin or a tonic?
Navigating through racial injustice, the gig economy and transparency, Mozilla Firefox’s Internet Health report 2020 touches various aspects. It goes…
Don’t work-from-home; excel-from-home
The COVID-19 pandemic of 2020 put forth a challenge for all belonging to the world’s working class. We all now…
#WFH: an emergency response to pandemic
Your phone rings. It is a work call, so you attend it. You are told that you will have to…
मंडई ते कम्युनिटी मॉल : एक पूर्ण वर्तुळ
माझा जन्म आणि बालपण पुण्यात, शुक्रवार पेठेत गेलेलं. वाडे, गणपती, मारुति, तालमी, आणि मंडई हे माझ्या त्यावेळच्या पुण्याचे अविभाज्य भाग…
Green banking: new-age mantra for sustainable growth
Developing economies like China and India are growing at a fast pace to achieve desired economic growth, while the US…